Our Story

Kylie Apostoles, the founder of Morgan Annie, has been in the hair and makeup industry for 27 years. She has great passion with making women looking amazingly beautiful naturally.

Her journey began about 13 years ago when she realised how toxic makeup and skincare products were. This is when she started researching if it was possible to have high performance cosmetics without the toxic formulations. Meeting with a makeup and skincare manufacturer who had the same philosophy, and using the highest grade minerals and organic ingredients was the beginning of Morgan Annie.

After noticing a gap in the market, with the ageing beauty market shifting away from 'anti ageing' to 'pro-age' , we call this the Pro-Age Revolution.

Morgan Annie's philosophy is about going natural- not invisible. Using a targeted selection of products designed to enhance your appearance bringing out our natural radiance in our 40's, 50's and beyond.

Over the years the big cosmetic companies have jumped on the mineral makeup and natural skincare bandwagon to keep up with consumer-led demand. However, as there are few regulations relating this industry, some manufacturers market their products as mineral and organic, yet still use fillers, chemicals and harmful ingredients, with as little as 1%
mineral and organic ingredients.

For Kylie, having been a Makeup Artist for 19 years (and Australian Makeup Artist of the Year Finalist 4 times), a makeup range that was good for the skin and also high performance was a top priority,  Winning BEST Mineral Mascara, BEST Mineral Lipgloss and receiving Highly Commended for our Organic Gel Cleanser in the Nature and Health Beauty Awards and Finalist for BEST Australian Makeup Brand. 

Benefits of using Morgan Annie     

+ Doesn’t clog pores, allowing skin to breathe

+ Less likely to aggravate acne conditions or flare ups

+ Anti-inflammatory properties

+ Gentle on sensitive and irritated skins

+ Beneficial for rosacea skin

+ Great for skin that has had cosmetic laser or peels

+ Creates flawless and even skin tone

+ Perfect for any skin type.     

Common cosmetic ingredients to avoid include bismuth oxychloride, dimethicone, talc, FD&C dyes, parabens, mineral oil, petro-chemicals, artificial fragrances, silicones, paraffins, and SLS. These chemicals are harmful when released on the skin and can increase the effect of aging and cause problems like acne and irritation. All Morgan Annie Skincare and Makeup products are free of these and all toxic ingredients.