**FREE EXPRESS SHIPPING OVER $129 + AFTERPAY+ZIP **

Embracing Change: Understanding Thinning Lashes in Women Over 40

April 04, 2024

Embracing Change: Understanding Thinning Lashes in Women Over 40

Embracing Change: Understanding Thinning Lashes in Women Over 40

As we journey through life, our bodies undergo transformations, and our eyelashes are no exception. For many women, the realisation of thinner lashes, once lush and full, can be a cause for concern. Let's delve into why women over 40 may experience this change:

1. Hormonal Changes: Fluctuations in hormones as we age disrupt the natural growth cycle of eyelashes, leading to thinning and reduced density.

2. Decreased Blood Circulation: With age, blood flow to the hair follicles diminishes, resulting in weaker and sparser lashes over time.

3. Skin Aging: The delicate skin around the eyes loses elasticity and thickness with age, contributing to the appearance of thinner lashes.

4. Use of Eye Makeup: Continuous use of chemical and waterproof mascaras  weakens lashes, and lash extensions, leading to breakage and thinning over time.

Mascara Maintenance: How Often Should You Replace Your Mascara?

To maintain optimal eye health and mascara performance, it's recommended to replace your mascara every three to six months. Signs indicating it's time for a replacement include changes in texture, consistency, scent, as well as flaking and clumping during application.

Unlocking the Benefits of Chemical-Free Mascaras

  • Gentle Formulation: Chemical-free mascaras are gentle on both the eyes and skin, making them suitable for individuals with sensitive skin or eyes.
  • Free of Harsh Chemicals: Formulated without parabens, synthetic fragrances, and preservatives, they reduce the risk of irritation and allergic reactions.
  • Environmentally Friendly: Cruelty-free and environmentally friendly, they contain natural, biodegradable ingredients and are not tested on animals.
  • Hydrating and Nourishing: Chemical-free mascaras provide essential nutrients to lashes, promoting hydration and overall lash health.
  • Effective Performance: Despite being free of harsh chemicals, these mascaras offer effective lengthening, volumising, and defining properties, ensuring beautiful lashes without compromising safety.

The Beauty of Mascara: Enhancing Your Look at Any Age

As a makeup expert, I'm here to shed light on the transformative power of mascara, especially for mature women. Here's why women over 40 can benefit from wearing mascara:

  • Enhanced Definition: Darkening and lengthening the lashes frame the eyes, creating a more youthful and vibrant appearance.
  • Lifted Look: Mascara lifts and curls the lashes, making the eyes appear more open and awake.
  • Youthful Appearance: Fuller, longer lashes give the illusion of a more youthful look.
  • Boost of Confidence: Enhancing natural features boosts confidence and self-esteem.
  • Polished Look: Mascara completes the look, adding polish and sophistication.
  • Versatility: Customisable to suit individual preferences, mascara offers endless possibilities.
  • Expression of Personal Style: Mascara allows for creativity and self-expression.
  • Low Maintenance: Easy to apply, mascara is a quick and effortless way to enhance your natural beauty.

Wearing mascara offers numerous benefits for mature women, including enhanced definition, a lifted appearance, a boost of confidence, and the expression of personal style. By incorporating mascara into your makeup routine, you can achieve a youthful, polished look that highlights your best features and leaves you feeling beautiful and confident at any age.






Also in News

Why Traditional Makeup Fails Mature Skin
Why Traditional Makeup Fails Mature Skin

February 11, 2025

Struggling With Makeup on Mature Skin? Here’s Why (and What to Use Instead!)

If your makeup settles into fine lines, looks cakey, or feels dry by midday, your skin may be telling you something. Many traditional formulas contain Bismuth Oxychloride and Dimethicone, ingredients that can cause irritation, dryness, and even breakouts that feel like puberty all over again!

At Morgan Annie, we believe in makeup for women 40+ that works with your skin, not against it. Our cream-based, satin-finish foundation hydrates and enhances, leaving your skin looking radiant, smooth, and non-cakey.

Ready to switch to skin-loving makeup? Read more to find out why your current products might be failing you—and what to use instead!

View full article →

Your Go-To Guide for Layering Skincare After 40
Your Go-To Guide for Layering Skincare After 40

January 28, 2025

Your skin deserves a routine that evolves with you. After 40, hormonal changes, fine lines, and dryness mean it's time to rethink your skincare. Discover the perfect layering routine with natural, nourishing ingredients like Hyaluronic Acid, Quandong, and Vitamin A, designed to keep your skin radiant, healthy, and full of life. From cleansing and toning to serums and moisturisers, our step-by-step guide ensures your skincare works harder for you—while feeling luxurious every step of the way.

Ready to glow? 

View full article →

Why It’s Time to Rethink Your Makeup Routine
Why It’s Time to Rethink Your Makeup Routine

January 09, 2025

Your skin has a story to tell—and it’s constantly evolving. Hormonal changes, fine lines, and menopause mean your skin’s needs today aren’t what they were 10 years ago. So why stick with the same old makeup?

In this blog, we explore how to embrace products that celebrate your natural beauty and meet your skin’s changing needs. Discover the benefits of cream-based mineral makeup, tips for avoiding cakey finishes, and why your makeup should feel as good as it looks.

View full article →